When starting a pequeñaempresa (small business), everyone’s focus is on minimizing costs. This results in asking questions like ‘Is cash flow necessary?’ or ‘How Important is insurance for my business?’. The answers to these questions might vary, considering the different stages your business might be at.
However, one question will always get you a ‘yes’ in answers, and that is the topic of this blog.
How important is a website for my small business?
If the 2020 global lockdown taught businesses anything, it was the importance of having a digital presence. If your business has an online presencia (presence), it can be somewhat immune to physical restrictions. Otherwise, the chances of closure are quite high.
But how do you create an online presence for your business? A website is a fool-proof way of having an online presence and being discoverable on the internet. However, if you are wondering how, I will explain all the reasons why having a website will benefit you.
It Improves Your Business Credibility and Growth
Sadly, we live in a world where almost everyone has been scammed by a fake business online. Such experiences force us to be skeptical of online businesses.
However, almost allfalsa(fake) small businesses do not go through the hassle of creating a website. This is because creating a website requires time, patience, and a bit of investment.
This is why having a website is a foolproof way of determining a business’s credibility. When somebody comes across your super informative website with a great UI and your team’s pictures sprawled all over its web pages, they are bound to automatically trust you. It shows your business is serious about how it can help its customers. Moreover, testimonies and product reviews further add credibility and make people trust. Ultimately, your websites add to your growth after adding to your credibility.
SEO Is a Great Way to Bring in Leads
Optimizing websites to show up in search results or SEO is literally the best thing you can do for your business.
If you are able to nail SEO and get your website to rank on Google, then you can get organic traffic on your website. Why is this a big deal? Because organic traffic brings in leads who are most likely to become your customers. Plus, you don’t have to burn money on paid ads. Moreover, the moretráficoorgánico(organic traffic) on your website, the higher it ranks.
In short, you save loads of money and get leads to land directly on your website. This can help you reach your profit goals earlier and make your business more likely to be successful.
P.S. There are many tools that can help you nail your SEO game. These provide real-time data on your website’s organic traffic. Just make sure you are using a paid tool and have a reliable internet connection with 24/7 connectivity. A patchy internet connection might negatively impact the real-time data coming in. I once lost considerable organic traffic because an update erased all the on-page content. I only found out after a couple of hours because I lost internet connectivity. It made me switch to a better internet connection, Optimum, almost immediately. If you want to learn about their deals, you can talk to the customer service for servicio al cliente Optimum español. They are available 24/7 and sometimes have great offers up their sleeves.
24/7 Business Hours
If you are acommerce business, then your website is a great way of ensuring that you areventa(selling) 24/7.
You might have a shop in the middle of the town that has a good footfall every day. However, that shop closes every evening and remains closed for a good ten hours if not more. This means no sales for ten hours daily, seventy hours weekly, and 3650 hours every year.
However, if you get an e-commerce website, you can sell even in these 3650 hours every year too. Imagine the profit you can make. Themejor parte(best part)? You do not even have to hire a salesperson. The website is its own salesperson!
This way, your business functions 24/7, on its own, without the expense of a salesperson and utility bills.
Increase Customer Retention
Customer retention is an important aspect of a small business. Because getting new customers costs more than retaining current ones. The best way for customer retention might be customer service, but a small business rarely lacks the resources to have one.
This is where a website comes in. If you plan the content accordingly and it answers every single question that comes to your customer’s mind, then you can definitely nail customer experience and get them to come back again.
Moreover, most websites have chatbots that can address customer queries in real-time to improve customer experience. This way, your customers will feel seen and heard whenever they visit your website.And you will have more repeat customers.
